Bye-Bye, Boring Boxes: The Super Amenity Commercial Real Estate Needs
Once upon a time in the world of commercial and mixed-use real estate, the strategy of "build a box, fill a box," or variations thereof, was deemed logical. It involved slapping together concrete and rebar structures, perhaps adding a fountain or gym, and calling it a day. If you were really cool you added in street art and then pat yourself on the back because… we are “modern”.
Those days are as dead as disco.
Today, it's all about providing tenants with amenities that transform their lives in ways they never thought possible.. "Whoa, did I accidentally stumble into Hogwarts because this place is magic…" is something you should hear daily. .
David Steinbach from Hines Real Estate encapsulated this shift from lazy real estate to a new era of putting in the work aptly:
"I spent most of my career experiencing the real estate market like downhill skiing. Now we are in a world where real estate is more like cross-country skiing. It will take new skills and more work. It might be this way for the rest of my career."
The game has changed ladies and gentlemen…. And most of the players, big and small, haven’t figured out how to ski just yet and I promise you… a fancy space is not the only way to win.
Picture this: instead of a standard office space, your new office comes with a meticulously designed personal and professional growth program for you, your colleagues, and others across the campus. You all have an app connecting you to brilliant minds across the campus, it unlocks connections and value transcending companies and floors. Add in monthly "Ask Me Anything" sessions featuring industry leaders like Nely Galan, the "Tropical Tycoon," and sessions with John Harris, a wizard in innovation and AI at Booz Allen. It's like having your own personal TED Talk, seamlessly integrated into your daily routine to unlock your awesome potential.
But wait, there's more! We don’t stop at AMA sessions. We offer personal growth small groups using curated curricula built by psychology experts. And if that wasn't enough, we organize weekend leadership retreats featuring luminaries like the former CMO of Virgin America or the founding CEO of Beats by Dre. These experiences aren’t just for you; they're open to your network, transforming your office into a true value-add.
So, why is this such a big deal? Traditional commercial real estate has been stuck in the Stone Age, thinking a pickleball court or a coffee cart would suffice to entice tenants back to the office and has even called it “innovation”. But people want more—they crave a sense of belonging, growth, and fulfillment. The era of boring boxes is over. We're ushering in an age of authentic and awesome real estate where the super amenity isn't just surface-level; it's about fostering personal and professional development within a vibrant community.
Helping people create the tomorrow they want, through community today.
To the skeptics championing the bar cart and proximity to restaurants and apartments as the pinnacle of office perks, we say: step aside. The future of real estate is here, and it's anything but boring. If you're ready to bid farewell to mundane office spaces and embrace the future, reach out to us. Life's too short for boring real estate. Tenants and the world deserves better than spaces that look nice but still suck your soul.